While a graduate student at USC I was asked, as part of an assignment, to compile a treatment for a 30 second spot for a made up company or product. This is the treatment I compiled for "Walgreans." It was important to me that we clearly established who our characters are and how we would characterize them. The choice of talent, wardrobe, and color palette helped to accomplish this goal.
You can view the final piece on the home page. I hope you enjoy!
I felt it was important to showcase the difference between the down-tempoed verses with the high-tempo choruses. So from the beginning I knew I wanted to shoot something that involved fast-paced action for the choruses and over-cranking for the verses. Seeing as how the song is entirely about "hope" I also knew I wanted children to populate this story, as there is no greater sense of "hope" than in the eyes of a child. However, every story needs drama. So from there I thought it would be a lot of fun if the world of these children was completely adult-free. A world similar to Lord of the Flies. I knew there had to be a group of kids who had exiled our hero, and that our hero had to overcome his own self-doubt and conquer these bullies. Finally, it was a clear choice that our hero's mission was to save the girl, because there's no greater hope than young love.
So this is the treatment I put together. You can find the piece on the home page! Now go have some fun!
Chicken Suit is my thesis film as a graduate student at USC. We had to raise a great deal of money in order to make the project possible. I designed this "lookbook" in order to help with the fundraising process. These images were also used as part of our Kickstarter Campaign page.
The main purpose of this "lookbook" was to clearly spell out to any potentially investors what the story is we are telling and how we would tell it. The project is currently in post-production but you can keep up to date with it on Facebook.